As the licensed operator of the UK National Lottery, Camelot’s prime business objective is to maximise returns to the Good Causes in the most efficient and socially responsible way.
 
While Camelot is committed to raising money for the Good Causes designated by Parliament through the sale of National Lottery games, it is not responsible for distributing or awarding these funds.


 
Camelot manages the National Lottery infrastructure, designs new games, develops the marketing support for lottery products, provides services for players and winners, and runs the network that sells tickets to players in partnership with 26,000 retailers UK-wide.

Camelot is committed to maximising returns to Good Causes by growing The National Lottery in a socially responsible way.
 
National Lottery sales results for the year ending March 2005 are the latest evidence that Camelot’s strategy for growth – designed to buck the international trend of declining lottery sales – is working. For the second year running, Camelot has increased sales, delivering the longest period of sustained growth for The National Lottery since 1997.
 
This success means that The National Lottery has raised over £17 billion for Good Causes since its launch – funding the largest programme of civic and social regeneration seen in the UK since the 19th Century.