| Page Links |
|
| Shop Information |
|
|
 |
|
A LITTLE FORWARD THAT SWAROVSKI HAVE TO SAY
Pioneers were always way ahead of their time. In their minds they conceived the inconceivable. In their fantasies they created the impossible. When he invented an automatic cutting machine at the end of the 19th Century, Daniel Swarovski opened the door to a world of fantasy.
The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. It inspired the human race and enriched both art and culture.
Today crystal has become part of the connection between people. A ray of joy, which we would like to share with you.
|
|
Swarovski is a fascinating story of innovation, creativity and social awareness, at the pure heart of which has always stood crystal in its many facets. Read about the very beginnings when founder Daniel Swarovski was born in Bohemia in 1862 right up to today’s international presence of Swarovski within the many realms of life.
Swarovski’s loose crystal elements, will now be known by their new brand name, CRYSTALLIZED™ - Swarovski Elements. More
Swarovski opens 108 additional retail stores worldwide. More
The Three Graces of classical Greek mythology have been reinvented to become the ambassadors of Swarovski. More
The Swarovski Bathroom made by Kludi More
Book launch Daniel Swarovski - A World of Beauty More
94 new shops were opened and Swarovski developed the XILION cut. More
The Crystal Worlds are expanded around breathtaking chambers of wonder with a strong focus on contemporary fine art. More
Swarovski launches “Crystal Fabric”, which fuses fabric and crystal into a second skin. More
A global network of Swarovski Creative Service Centers More
Swarogem and Golay Buchel, two of the world’s largest manufacturers of Cubic Zirconia and simulated gems begin to operate together under the trade name Signity. More
As the highlight of the centenary celebrations, in October Swarovski opens the "Swarovski Kristallwelten" in Wattens. More
Swarovski launches crystal mesh, which revolutionises jewellery and fashion accessory designs. More
The Daniel Swarovski range is launched. These exclusive objets d’art, accessories and pieces of jewellery, are created from concepts of famous designers such as Ettore Sottsass, Alessandro Mendini und Stefano Ricci. More
The Swarovski Collectors Society (SCS) is founded in order to offer collectors of Swarovski crystal special benefits and services. More
Swarovski launches its first jewellery line. More
A crystal mouse begins a new era for Swarovski: the retailing of finished crystal products. More
The Hot-Fix technology, developed by Swarovski, makes it possible to iron jewellery crystals onto material. Shortly afterwards, finished designs, so-called "Transfers" are introduced into the range. More
A product range for the crystal chandelier market is launched under the brand name STRASS®. More
Swarovski presents the jewellery crystal "Aurora Borealis", which shimmers in every imaginable color. A special steam treatment creates this effect. More
Swareflex - the brand name for road, rail and pedestrian safety. More
Swarovski Optik is founded. Under the brand name Habicht (hawk), it manages to secure a leading role in the world market with optical precision instruments such as telescopes, telescopic sights and binoculars. More
Under the definition of 'Trimmings', bands and borders set with crystal jewellery, which can be sewn on, are registered for patent. More
Swarovski markets the grinding and dressing tools it has developed under the brand name of Tyrolit. More
Together with his family, Daniel Swarovski moves from Bohemian Georgenthal to Wattens in Tyrol. More
Daniel Swarovski invents a machine, which makes it possible to industrially cut Jewellery Crystals to an unsurpassable level of perfection and precision. More
|
In endlessly new crystalline ways
|
When Daniel Swarovski first brought a sparkle to crystal, over a hundred years ago, he could never have imagined what a development he was setting in motion.
With fantasy, intuition and technical finesse, he and his descendants have managed to expose all the facets hidden within this fascinating material.
As a company, Swarovski comprises two major divisions:
The first, dating back to Swarovski’s origins in 1895, producing precision-cut crystal components, the crystal elements, catering to a wide range of design-driven industries in the fashion, lighting and interior business, the second, established in the mid 1970’s, using these same elements to create finished crystal products -jewellery, fashion accessories, and home décor objects- which are sold through the worldwide network of more than 1150 Swarovski stores.
Swarovski crystal, the timelessly modern material of the moment, seductive and glamorous, light-filled and luxurious, takes its place at the cutting edge of fashion. Crystal, the shining star in the firmament of fashion. |
Swarovski is the world leader in precision cut crystal. The company, which has
remained fully independent since its foundation in Wattens, Austria, in 1895, employs
20,000 people and maintains a presence in more than 120 countries worldwide.
Over
the course of its history, Swarovski has produced innovations and inspired creative
trends in fields as varied as jewellery, fashion, accessories, lighting and interior
design, culture and industrial research and development.
The company draws its richness of expression from the cultural heritage of
Mitteleuropa and its talent for forging links between the arts, science and
economics.
Today, the name of Swarovski stands for exacting workmanship, quality
and creativity all over the world.
Other Facts:
2006 - sales were
€2.37 billion Employees 20,256
Production locations in the following
16 countries: Argentina, Austria, Brazil,
China, Czech Republic, France, U.K., India,
Indonesia, Italy, Jordan, Liechtenstein,
Lithuania, Switzerland, Thailand, USA
Global distribution network: Argentina, Australia,
Austria, Belgium, Brazil, Canada, Chile,
China, Czech Republic, Denmark, Dubai,
Finland, France, Germany, Greece, Hong
Kong, Hungary, U.K., India, Indonesia, Iran,
Ireland, Italy, Japan, Korea, Liechtenstein,
Macau, Mexico, Netherlands, New Zealand,
Norway, Poland, Portugal, Russia, Singapore,
Spain, Sweden, Switzerland, Taiwan,
Thailand, Turkey, USA, Venezuela
Retail in 2006: Swarovski is represented by 673
own operated boutiques with an additional
516 Swarovski partner operated boutiques
|
|
