About Superdrug

Brilliant beauty bargains at Superdrug.com! Superdrug, great products, and great prices…what more could you possibly want? Well, how about your own, personal Superdrug, open 24 hours a day, 7 days a week? Sound good, well guess what? It’s already here at Superdrug.com. Superdrug specialise in beauty products, brand name fragrances and boast a large selection of stylish seasonal gifts. Take advantage of the same amazing offers you get in store, on wide range of products, and do it all from home - or in your lunch hour at work!You can even get next day delivery from Monday to Friday. All the best bits of shopping at Superdrug…all available online at Superdrug.com!

Superdrug Today - SUPERDRUG HISTORY OVERVIEW

Superdrug became part of the AS Watson family in October 2002. Superdrug was founded in 1964 by the Goldstein family who developed the business from just one store and sold the business to Kingfisher in 1987. A major expansion programme for Superdrug was accelerated by the acquisition in 1988 of the Tip Top chain. In 1989, the Medicare chain was aquired increasing Superdrug's store base to over 650. In July 2001 Superdrug was purchased by Dutch health and beauty chain, Kruidvat Beheer BV who sold its retail interests to ASW in October 2002

Superdrug is the United Kingdom's second-largest beauty and health currently operating over 740 stores in England, Scotland, Wales, Northern Ireland and Southern Ireland. It currently has 226 in-store pharmacies.

Superdrug will open 48 new stores this year and over the last two years has invested in rejuvenating the Superdrug beand in the UK to make it more appealing, fun and relevant to its customers through a re-branding programme that completed this year.

Superdrug is Britain's most fashion conscious beauty and health retailer and is committed to bringing innovation and the latest styles and trends to the high street at fantastic prices. It is the first high street beauty and health retailer to support London fashion Week and last year it launched its True Spirit range of jewellery which is now in over 600 stores and fashion accessories which is in 77 stores. It is committed to bringing new and beautiful brands to its customers exclusively and faster than the competition securing exclusives, ahead of any other UK retailer. This year it has launched a new cosmetics range GOSH into 400 stores, new trend led home ranges and a 'tween range of accessories, jewellery and cosmetics.

Superdrug is a challenging brand on behalf of its customers. After a ten month campaign lobbying the UK Government to slash the VAT on condoms the retailer celebrated a successful outcome to this campaign in the last Budget when the Chancellor slashed the VAT on condoms from 17.5 per cent to five per cent. Its latest campaign is to reduce the VAT on kids' sun care products and a lobbying campaign to get the Government to reclassify sun cream as an essential health item rather than a luxury beauty item is currently underway.

Being a responsible retailer is core to its activities and this year the retailer launched a long term partnership with the Princes Trust to support young people with potential through a programme of fund-raising, employee involvement and creating job opportunities. It has also joined forces with the Institute of Cancer Research to raise funds and awareness about the effects of skin cancer through its SAFE (Skin Awareness for Everyone) Campaign.

A key element to the brand's success is ensuring that its team is trained to give customers the service and quality they deserve. Through its retail academy team members are given the skills, confidence and knowledge to offer customers the best beauty and health advice on the high street.