J Sainsbury plc is a leading UK food retailer with interests in financial services. It consists of Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jacksons Stores and JB Beaumont, Sainsbury's to You and Sainsbury's Bank. It employs 153,000 people.

Our objective is simple; to serve customers well and thereby provide shareholders with good, sustainable financial returns. We aim to ensure all colleagues have opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Our policy is to work with all of our suppliers fairly, recognising the mutual benefit of satisfying customers' needs. We also aim to fulfil our responsibilities to the communities and environments in which we operate.

Our goal

At Sainsbury's we will deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday.

Our values

Getting better every day
Great service drives sales
Individual responsibility team delivery
Keep it simple
Respect for the individual
Treat every £ as your own
Our business priorities
Getting better Every Day

We have started on the journey towards making Sainsbury's great again. We began by listening to customers and colleagues, then looking into our stores to understand what is in the way of our delivery to customers. Our journey started with fixing the basics and will accelerate through getting better every day as we strive to achieve our goal.

We will recreate universal customer appeal through giving our customers an ever improving shopping experience. This means we will look for ways to do things better every day. Improving availability is urgent and vital. Our stores must be clean and welcoming. We will be friendly and helpful to our customers. Queues must be minimal and our service counters second to none. We know that great service drives sales, which is our number one priority.

Our customers increasingly demand healthy, fresh, safe and tasty food and by being better than anyone in providing these we will create a key reason for our customers to shop with us. Our premium and healthy ranges will be the best available.

We will become a part of our customers' everyday lives, providing for their daily and weekly food and grocery shopping needs, as well as providing the ability for them to buy clothing and other products. Depending upon the size of a store and it's location we will tailor our offer to meet all the needs of our customers

This website is partnered with just one arm of Sainsburys, the new Kitchen Appliances Division, however you can link to the other divisons of Sainsburys from this point.