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About Hallmark


Hallmark was established in 1910 and it's headquarters are in Kansas City, the largest city in the U.S. state of Missouri and has 13,400 full-time employees worldwide (Hallmark and subsidiaries). Hallmark has 18,000 new and redesigned greeting cards and related products per year, giving it upto 65,000 products available at any one time.


Hallmark sell products in 30 different languages and they are distributed across 100 countries around the world.
Hallmarks headquarters in the UK are at Hallmark House, Bingley Road, Heaton, Bradford, England, BD9 6SD.

 

Hallmark has 300 shops nationwide offering the biggest selection of quality products covering all card sending occasions. Their shops offer a large selection of cards, gift packaging, invitations and many shops additionally carry an extensive range of gift ideas, quality confectionery, and balloon bouquet services. To shop online or locate your local store, visit the Hallmark Store finder by Clicking Here

 

 

Hallmark sells many types of cards, including valentine's day cards, christmas cards, thank you cards, anniversary cards and wedding cards. Their website allows to make personalised cards for many occassions, even including personalised Christening cards and personalised Engagement cards

 

For more information on Hallmark in the UK, click here - for more about Hallmark's beginnings, click here

 

More about Hallmark in the UK

Hallmark UK was established in 1958 and through a series of mergers and acquisitions, Hallmark Cards PLC was formed. We are now the UK's leading greeting card publisher, representing 60% of the Hallmark International business and are proud to be the home of the International Division.

In 1966, the International Division was established and has wholly owned subsidiaries in Canada, UK, Japan, Mexico, Netherlands, Puerto Rico, Belgium, Spain, Australia, New Zealand, Hong Kong, Singapore and China.

In the UK we have 3,100 employees working together to deliver superior quality products - we have the largest creative resource in the industry dedicated to providing first class design and innovation.

Our total quality culture is supported by continuous improvement through best practice quality management processes and superior product quality, meeting all consumer expectations, legal and safety requirements.

Today, the UK group produces approximately two billion cards per year and offers the largest product range in the UK market with almost 20,000 designs available in any one year.

 

More about the history of Hallmark

Joyce Hall was born the youngest of 3 sons to the poor but religious Hall family in Nebraska.


J.C.Hall was a hard worker and in 1910 he boarded a train to Kansas City as a young man with a vision - this is when the Hallmark story really began.


Based at the YMCA, he started selling postcards via a mail order business, which developed to become the world leader in greeting cards.

One of J.C.Hall's goals was to bring works of celebrated artists to people who might not otherwise see them, and to that end he hired artists to produce cards for him - artists from Salvador Dali to Sir Winston Churchill have produced cards for Hallmark.

 

Currently, Hallmark's greeting cards, gift wrappings and other personal expression products are translated into more than 30 languages and sold in more than 100 countries.

We believe that consumers love what we create, as we understand their needs better than any other greeting card company - when shopping for a card, they are seeking a sentiment and design for a particular friend, loved one or occasion. And when they receive a card in the post, they understand the power of the human connection.

 

People have been sending greetings for thousands of years. Egyptians and Romans exchanged gifts and small tokens at winter solstice to convey good wishes for the coming year.

The modern greeting card, however, is a product of the 19th century, an era that saw enormous advances in both communication and technology. Higher rates of literacy, advancements in printing and postal reform led to a more general acceptance of greeting cards.

 

  • The first birthday card originated in 1850
  • One image that has stood the test of time is of a stagecoach battling through blizzards and snowdrifts, this image first appeared after the coldest winter on record in 1860
  • Hallmark introduced its first Christmas card in 1915
  • In 1929, the Prince of Wales received a card made from a single grain of rice, with a message that had to be read under a microscope
  • After the calendar was invented, only kings celebrated birthdays because no records were kept on the births of common people

  • In Britain, we send 2.2 billion cards per year for all sorts of reasons
  • On average, we Brits send well over 1.5 billion Christmas cards per year
  • On average, we buy around 11 million wedding cards, over 34 million anniversary cards and 327 million birthday cards a year
  • In the UK, we spend £1.07 billion per year on greeting cards. This ranks as the third most popular purchase after chocolate bars and cola
  • In Britain, we also send the the highest number of cards per capita, at circa 55 cards per year
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