Our Early Learning Centre Stores
Early Learning Centre opened its first store in the mid 1970s and now we have 215 stores across the UK . And when you visit one of our stores, you can take our toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

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Every Tuesday morning, we devote time to our playtime sessions, where your children can join in some real hands-on fun. There are new toys to play with lots of competitions and activities. And if you need some help choosing toys, just ask our friendly staff for advice - and look out for great gift ideas and playing tips in store too.

You'll also find Early Learning Centre toys in concessions in certain Debenhams stores, Sainsbury's supermarkets and Boots the Chemist.

Early Learning Centre also has over 50 international stores in 13 countries across the world.

Home Shopping with Early Learning Centre
Early Learning Centre home shopping means you can order your toys from home online 24 hours a day, or by phone between 8am and 10pm, 7 days a week. It means you don't have to carry bulky or heavy items home with you, and you can order presents for the kids when they're asleep.

 

Shop while they're sleeping at www.elc.co.uk
Browse or buy from over 2000 toys online, including many toys not available in our stores Join our Reward Scheme and receive a £5 voucher for every 100 you spend Join the Big Birthday Club and receive a treat for your child, party and gift ideas and more Sign up to receive special offers and discount vouchers by email Receive free delivery on orders of £75 or over Relax knowing we offer a No Quibbles Returns policy and FREE returns

Safe and Sound
All our toys meet and exceed all British and European standards for toy safety, and we're delighted with our ongoing association with the Royal Society for the Prevention of Accidents, who work with us in the development of our toys.
We test our toys just like your kids do.

We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them.