Debenhams was acquired by CVC Capital Partners, Texas Pacific Group, Merrill Lynch Global Private Equity and the Management team during December 2003.
Debenhams has continued to develop a unique mix of exclusive own brands including 'Designers at Debenhams', international brands and concessions.
According to recent independent research carried out by Verdict, we have increased our share of the UK department store market to 15.7 per cent.
Debenhams has a clear strategy to drive future profitability and grow market share. This is being achieved by increasing our sales to our existing customers, attracting new customers and moving into new markets. Debenhams is Britain's Favourite department store group, with 120 stores in the UK and Republic of Ireland.
Debenhams employs 23,300 people and is visited by 15.8 million customers each year. In addition, Debenhams has 21 overseas franchise stores.
Making our merchandise even more accessible, we also continue to develop and enhance the offers available through our website.
International brands
In total, Debenhams sells over 500 international brands and we are the UK's number one retailer of many international brands, including Clarins and Yves Saint Laurent; Denby, Meyer, Portmeirion and Le Creuset ; Ben Sherman; Playtex and Lepel.
Debenhams currently has a network of franchised stores in the following countries:
- Bahrain
- Copenhagen
- Dhahran - Saudi Arabia
- Doha
- Dubai - Emirates
- Dubai - IBN Battuta Mall
- Jakarta
- Jeddah
- Kuala Lumpur
- Kuwait
- Kuwait - International Airport
- Limassol - Apollon
- Manila - Shangra La
- Nicosia
- Paphos - Kinyras
- Prague
- Reykjavik
- Riyadh - Grenada
- Riyadh - Kingdom
- Riyadh - Sahara
- Sharjah
- Stockholm
Designers at Debenhams
Our Customer's appetite for designer brands continues to grow each year. The 'Designers at Debenhams' ranges offer aspirational merchandise in womenswear, menswear, childrenswear, accessories, lingerie and homeware at affordable prices. These ranges now offer even better value for money, and have an increasingly high profile throughout our stores.
Debenhams currently has over 20 Designers at Debenhams, designing over 48 different ranges. Designer collections include J by Jasper Conran, Butterfly by Matthew Williamson, Star by Julien Macdonald, Rocha.John Rocha and St George by Duffer. The strategy is to make these existing brands bigger, whilst continuing to introduce new designer brands in line with our customers needs.
Designers at Debenhams
(Designers at Debenhams - click here)
Antoni + Alison in the Department Store
- BDL by Ben de Lisi
- Betty Jackson.Black
- Butterfly by Matthew Williamson
- EB by Erickson Beamon
- Elie New York by Elie Tahari
- Floozie by FrostFrench
- GS by Gharani Strok
- J by Jasper Conran
- John by John Richmond
- Nigel Cabourn Utility
- Pearce II Fionda
- Pip Hackett
- Reger by Janet Reger
- Rocha.John Rocha
- St George by Duffer
- Star by Julien Macdonald
- Tomfoolery by Theo Fennell
- Van Peterson 925
|
