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The History of Amazon

About Amazon

Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform.

Jeff Bezos
Jeff Bezos: CEO, Amazon.com

Jeff Bezos started Amazon.com in 1995 by selling books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage.

Since 1995, Amazon.com has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon.com offers everything from tennis rackets to live Maine lobsters to diamond jewelry, and operates sites for the United Kingdom, Germany, Japan, France, Canada, and China (Joyo.com). The company's 21 fulfillment centers around the world encompass more than 9 million square feet.

Amazon.co.uk is the trading name for Amazon.com Int'l Sales, Inc. and Amazon Services Europe SARL.

Both companies are subsidiaries of Amazon.com--the leading online retailer of products that inform, educate, entertain and inspire. The Amazon group also has online stores in the United States, Germany, France, Japan and Canada. Amazon.co.uk has its origins in an independent online store, Bookpages, which was established in 1996 and acquired by Amazon.com in early 1998.

Where We Are

Amazon Fulfilment Centre

UK Head Office: Slough, Berkshire
Slough is within easy reach of London by rail or road and is central to all main motorways (M4, M40, M1, M25). It's within 10 minutes of Heathrow Airport and is only 45 minutes away from Gatwick Airport. It's a mere 20-minute train journey from Slough to Paddington Station in central London.

UK Fulfilment Centre: Marston Gate, Milton Keynes
Marston Gate is 20 minutes from Luton Airport and a short walk from the Thames Link rail service. Located at Junction 13 on the M1, our impressive fulfilment centre is easily accessible to most motorways.
Amazon UK HQ

Our Mission

To be Earth's most customer-centric company
These are the principles under which we operate to achieve our mission.

Customer Focused
Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online. We are not a book, music, or toy company; we are a customer company, relentlessly focused on offering a unique service for each of our customers.

Innovation
Our mission requires us to constantly innovate while continuing to provide our customers with an unparalleled online shopping experience. We operate in huge markets; consumers spend billions each year on books, music, DVDs, software, PC & video games and electronics--more of them are choosing Amazon. We've been able to succeed in these categories by building superior technology and world-class fulfilment capabilities.

Bias for Action
We work hard and in an efficient way. We hire people who have good judgement and encourage them to exercise it. We value calculated risk-taking.

Ownership
Our mission requires us to think like owners. Our employees also have a stake in the success of the business too--restricted stock units are awarded to everyone we hire to promote a sense of ownership, focus activity on critical business issues and reward us all in the event of long-term success.

High Hiring Bar
We're always looking for more talented individuals--who are capable of thinking of the bigger picture--to help us innovate; to take us into new markets and new product and service categories, and to help shape an ever-changing industry.

Frugality
We try not to spend money on things that don't matter to our customers.

 

 

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