Amy Adams sets up a baby's clothing business from her terraced house in Birmingham.

3 more stores quickly follow .

Adams opens it's first Sainsbury's /Savacentre concession. Following a management buy out, Adams becomes a privately-owned company and opens new premises to house the creative buying and merchandising side of the business.

This is followed by the company being awarded Investor in People status.

The operating board is strengthened and a new deal with Boots to launch a new childrenswear range - Mini Mode - is announced.

More international expansion is planned and new stores open in India and Greece.

We re-launch our adamscard as a MasterCard to improve the range of benefits for our customers.

Adams trials concession stores in high street fashion retailer New Look.

Adams launches a new range of children's clothing in Sainsbury's stores - the TU collection.

We celebrate our first birthday with Nectar by making one of our customers a Nectar Millionaire.

Dean Murray becomes the new Chief Executive of adams kids.

Adams re-brands in March and becomes adams kids, introducing a new logo and 3 new concept stores in Leamington Spa, Leeds White Rose and Meadowhall. The new brand identity is to focus on mum.

A new website launches in March with the new branding and new features designed to help and inform mum.

We open new International stores in Finland and Slovakia.

WellChild is chosen as the new corporate charity of adams kids.

Our new online store is launched in October selling our Christmas gift range to customers on the web for the first time.

Following the success of our online gift store, adams kids launches an online schoolwear store in January.

Another new concept model store opens at the Bluewater Shopping Centre in April, with a distinctive new look.

adamscard (MasterCard) is re-launched with a re-branded card, new customer offers and new in-store graphics.

The deal to supply the Mini Mode childrenswear range to Boots is extended for another 5 years following fantastic sales.

A brand new website with our largest ever online store is launched in early August, selling items from all our ranges, including, boyswear, girlswear, toddler wear, baby wear, footwear, accessories, occassionwear and schoolwear.